Search
engines and directories consist of free and paid
submission databases.
It normally takes 6 to 8 weeks to be fully indexed
(registered) in the search engines. The indexing
process can be expedited if you are willing to pay e.g., LookSmart
15 cents per click with a $15 per month minimum, Yahoo
$299, AltaVista
$39, Lycos $18 and Google
and Overture's
pay-per-click amounts for an express sponsor submission.
The pay for inclusion search engines typically
index sites within a few days to one week if you pay the
express registration fee.
Yahoo
recently began charging $299 for express application
submissions. While Yahoo is important, the Web owner
must decide whether the $299 for a Yahoo
"application" is warranted. Paying $299
does not guarantee that Yahoo will accept the site.
Yahoo's "spillover" Web Pages section is powered
by Google.
Google does not charge for submissions.
Google
offers "Ad words" which can be a good value.
Each time someone clicks on your ad, you will pay a price
ranging from a few cents to a few dollars, depending upon
the popularity of the search term.
The
most heavily used search engines are Google, Yahoo and
MSN. Google
indexes more of the Internet than any search engine.
Google employs superb technology retrieves high quality
results very quickly. Google is the fastest growing
search engine and has developed numerous strategic
partnerships.
To
achieve maximum visibility, your site should be entered in
Google,
Yahoo
(payment required, however Google is the spillover search
engine and does not require payment), MSN
(payment required), Lycos,
HotBot,
AltaVista,
Excite, Go.com
(payment required), AOL
(payment typically required) and Northern
Light. Submission services you should consider
include DMOZ,
Overture
(payment required), LookSmart
(payment required), Google
Ad words (payment required) and Inktomi
(payment required.)
If
it is critical that a site be placed quickly and listed in
the search engines quickly using sponsored ads and pay for
inclusion programs, it can be done. |